At age 10, I reenacted red carpet interviews and reported live from my home's "anchor desk" on the latest news. When AOL hit, I created a weekly music digest and produced an alternative 'zine littered with tildes and flashing graphics. This was when I became obsessed with creating and sharing content I knew readers wanted.
I have now worked in the digital media industry for more than 10 years, getting my start at one of the leading companies in lifestyle entertainment. I have experience creating and editing original, SEO-driven content, working with Ad Sales teams on sponsor-integrated digital series, and managing a team of writers as the editor-in-chief of HGTV's blog. In 2019, I played a key role in launching HGTV's commerce division and establishing a brand voice. For four years I managed HGTV's commerce team, delivering authentic and engaging shopping content to readers by empowering them to make smarter purchases. Since its inception in 2019, we have seen triple-digit year-over-year growth, and three of my bylined articles were among the highest revenue-generating content of 2022.